Matta Rice is the native rice that is different from brown rice. The rice serves as healthy option as it helps in controlling blood sugar and blood lipids. The Matta Rice also contains thiamine and vitamin A that makes it more nutritional. Matta rice (also known as Rose Matta Rice, Palakkadan Matta rice, Kerala Red rice, or Red parboiled rice) is an indigenous variety of rice grown in Palakkad District of Kerala. It is different from brown rice.